Desi Disruptors Timeless Lessons from Iconic Indian Brands | 622.38 KB
Title: Desi Disruptors
Author: Vispy Doctor
Category: Business & Finance, Marketing & Sales, Research, Direct Marketing
Language: English | 272 Pages | ISBN: 9373079158
Description:
What makes a balm feel like a mother’s touch?
How did a packet of noodles become India’s comfort food?
How did a brand name become synonymous with a cure for a cold?
And why do some brands create categories while others merely compete?
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India’s most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and morrewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it.
Whisper didn’t just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled…
What makes a balm feel like a mother’s touch?
How did a packet of noodles become India’s comfort food?
How did a brand name become synonymous with a cure for a cold?
And why do some brands create categories while others merely compete?
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India’s most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and morrewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it.
Whisper didn’t just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled…
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