Human and Smart Marketing Strategic Transitions in Intelligence, Sustainability, and Inclusion (Volume 1) | 12.38 MB
Title: Human and Smart Marketing
Author: Anett Erdmann, Susana Fernandez-Lores, Morana Fudurić
Category: Business & Finance, Marketing & Sales, Research, Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology
Language: English | 330 Pages | ISBN: 9783032216717
Description:
This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion.” Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC’s commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.
This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion.” Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC’s commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.
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