My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager by Marc Abraham
English | March 7, 2018 | ISBN: 1984007319 | 150 pages | EPUB | 3.83 Mb
Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.
Written by successful product manager Marc Abraham,My Product Management Toolkitis a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these pages:Strategies for determining what customers want-even when they don’t know themselvesClear suggestions for developing both physical and digital productsEffective methods to constantly iterate a product or featureContaining wisdom from Abraham’s popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you’re developing a product for a small start-up or a multinational corporation, this book will prove invaluable.