The Category Creation Formula Discover, Design, and Win New Market Categories | 1.07 MB
Title: The Category Creation Formula
Author: Kevin Maney, Mike Damphousse
Category: Business & Finance, Industries & Professions, Information Management, Economics, Development & Growth
Language: English | 224 Pages | ISBN: 0063483777
Description:
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.
The most exciting-and often most valuable-companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.
Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.
Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse-an experienced CEO, investor, and marketing executive-share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new…
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.
The most exciting-and often most valuable-companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.
Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.
Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse-an experienced CEO, investor, and marketing executive-share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new…
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